SWEET LOREN’S WINTER BAKE ESCAPE

Client: Sweet Loren’s

Services: Experiential Events + Influencer Marketing

On December 12th, 2024, BOOKED & BUSY executed the Winter Bake Escape for Sweet Loren’s an all pink, gingerbread house holiday soirée. Influencer and media attendees enjoyed gingerbread decorating with custom baked sweet loren’s cookies, homemade icing in brand colors, holiday harvest bar with seasonal bites and sweet loren’s puff pastry and pizza crust, pop up pizza oven, custom chain stitching of aprons to wear while decorating, hot chocolate bar with branded marshmallows and mini sweet loren’s cookies, live DJ, cookie check, pink glitter champagne, sparkling rosé, and more!

35 Influencer + Media Attendees

7.7M Influencer Reach

148 Total Brand Tags + Mentions

$204K CPM Savings on Potential Impressions

400+ Follower Increase

$25K Activation Cost