Align label winter collection launch

Client: Align Label

Services: Experiential Events + Influencer Marketing

In celebration of Align Label’s rebrand and winter collection launch, BOOKED & BUSY designed and executed a pop up event in New York on Monday, December 9th, 2024. Thirty-five influencers, models, and community members enjoyed lattes, light bites, complimentary pieces from our gifting suite, branding moments, and a Pilates class led by Align Founder, Bailey Brown. From a branding perspective, the event was complete with a white and black, monochromatic and minimalistic color palette to match the rebrand aesthetic, branded platform for the class, branded green juice bottles, branded sleek water bottles, pastry bags, campaign gallery wall, latte cups, luxury gift bags, elegant dressing rooms, mirror moments, white tulip arrangements, and more.

35 Influencers

4.6M Total Social Reach

182 Brand Tags + Mentions

$50K Activation Cost