Caffeinated Club Pop Up

Client: BetterDays Co
Services: Experiential Events, Influencer Marketing, Field Marketing

BOOKED & BUSY ideated and executed the “Caffeinated Club” pop up at Leon’s Bagels in New York from July 12th - 14th. The pop up was complete with a BetterBev and BetterBagel LTO, branded exterior, bagel wraps, scratchers, coasters, co-branded cups and napkins, signage, and more. The BetterBev was infused with BetterGreens, which help aid in digestion of carbs, the perfect pairing for our BetterBagel!

The event launched with an influencer + press VIP event, where nearly 40 influencers attended and posted about the pop up. In addition, BOOKED & BUSY designed and facilitated wild posting and sampling initiatives, such as wheatpasting, take one signs, street stickers, branded coolers, brand ambassadors passing out branded water bottles and samples, and more.

22.8M Influencer Reach

39 Influencers

$22.5K Event Cost

138 Influencer Posts + Tags (Stories, Reels, Feed, TikTok)

3K+ Total Samples