Allbirds GLIDER LAUNCH with Melissa Wood Health

Client: Allbirds
Services: Experiential Events, Brand Partnerships, Influencer Marketing

BOOKED & BUSY ideated and executed the Tree Glider Launch Event at Allbirds’ SoHo Flagship Store on August 12th. A total of 20 attendees, 13 influencers and 7 press executives, enjoyed a pilates sculpt class led by the incredible, Melissa Wood- Tepperberg of Melissa Wood Health, organic matcha with the new shoe style printed in foam, wellness bites, branding moments around the space, exclusive gifting and more.

Partners for the event included Cymbiotika, Stakt Mats, Biossance, Gorgie, and Geometry. Branding moments for the event aligned with the earthy nature of Tree Glider, including all eco-friendly assets, branded napkins, sweat towels, mats, floral displays with the new shoe integrated, moss around the space, and more!

20 Attendees

5M+ Influencer Reach

$18K Total Activation Cost

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