Allbirds wool lounger mule launch event

Client: Allbirds

Services: Experiential Events + Brand Partnerships

BOOKED & BUSY ideated and executed the ComfyCore Era Event on November 20th in celebration of the Wool Lounger Mule slipper launch. Influencer and media attendees stepped into their comfycore era and enjoyed comfort food, comfort cocoa, anklet charm bar with custom charms, freshly popped popcorn, classic comfort movie, cityscape views, and more. Partners for our Comfort Kit included Cymbiotika, Snif, Poppi, and ELEMIS. From 14K gold sheep charms to branded pizza boxes, the activation encompassed our themes of wool, comfort, elevated, and NYC.

40 VIP Attendees

4 Brand Partners

$30K Activation Cost