COACHELLA BRAND TRIP

Client: Kopari Beauty

Services: Experiential Events + Influencer Marketing + Partnerships

At the year’s most highly anticipated music festival, Coachella, BOOKED & BUSY executed an influencer brand trip on behalf of Kopari Beauty to promote their SPF collection. The trip was complete with branding moments, Sunglaze Scoops with glaze mirroring the Sunglaze SPF, daily SPF + matcha room service, welcome sunset dinner, pool party, additional brand gifting from Stanley, Poppi, Cymbiotika, and FORM, custom cocktails resembling the consistency of the SPF, gifting suite from Blackbough Swim, streamlined transportation to and from the festival, and more.

In addition to concept to completion of the event, BOOKED & BUSY sourced, invited, contracted, and managed all 15 influencers on the trip. BOOKED & BUSY also brought on brand partner, Stanley, to sponsor the activation, managing negotiating, contracting, and deliverables.

15 Influencers: 15

10M Reach

529+ Total Posts + Brand Tags

3.7K+ Social Increase

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